Introduced a few months ago in Dubai, the Lagonda Taraf, Aston Martin's first production vehicle to wear the iconic name in nearly 30 years, made its European debut at the 2015 Geneva Motor Show. The Taraf's European launch comes as a surprise, as the British initially announced the sedan would be available in the Middle East only. It turns out Aston Martin decided to broaden the Taraf's availability to mainland Europe, the United Kingdom, South Africa, Hong Kong, and Singapore at the request of Andy Palmer, who became the company's new CEO in 2014.
"Opening up the Lagonda Taraf to an increased number of customers around the world was a high priority for me as soon as I joined Aston Martin late last year. I wanted to be able to offer this exceptional saloon to the potential owners from around the globe who have been enquiring about it, and I'm very happy that we have been able to expand the Lagonda proposition," Palmer said in a statement.
Although Aston Martin has yet to announce when the sedan will go on sale, it did mention the Taraf has been re-engineered to become available with either left- or right-hand drive. Unfortunately, the Brits have no plans to bring it to the U.S. Only 200 examples will be made, with pricing expected to start from around the equivalent of $450,000. In fact, due to the highly bespoke nature of the car, the Taraf could fetch in excess of $600,000, which would make it pricier than a fully specced Rolls-Royce Phantom.
Continue reading to learn more about the Aston Martin Lagonda Taraf.
Aston Martin Lagonda Taraf Now Available In Europe originally appeared on topspeed.com on Friday, 6 March 2015 10:00 EST.
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