Mercedes-Benz hires Mario to promote the GLA in Japan [video]

Mario looks scary

Mercedes-Benz has used the services of Mario to handle the GLA promotional campaign in Japan.

The A-Class-based crossover has arrived in the Land of the Rising Sun and Mercedes-Benz though that it would be an effective marketing scheme to involve local plumber Mario which in the attached video looks somewhat creepy and extremely angry.

The Japan-spec GLA kicks off at 3,440,000 yen for the entry-level GLA 180 and goes all the way up to 8,100,000 yen for the GLA 45 AMG 4MATIC Edition 1. The latter is probably Mario's choice thanks to a 2.0-liter turbo-four sending 360 PS (265 kW) and 450 Nm (331 lb-ft) to a 4MATIC all-wheel drive system.

It does 0-62 mph (0-100 km/h) in 4.8 seconds and tops out at an electronically-capped 155 mph (250 km/h), performance numbers which should impress Princess Peach.